Requirements (if applicable): Online ordering, UK & IE
SMS marketing is a powerful tool for driving more orders and re-engaging lapsed customers. With the Flipdish SMS Campaigns tool, it’s easier than ever to connect with your audience. Here are some expert tips to help you make the most of your SMS campaigns.
Best Practices for SMS Campaigns
1. Keep It Short and Concise
Limit your SMS to 140 characters, including spaces.
While an SMS allows up to 160 characters, 20 characters are automatically reserved for the GDPR-compliant opt-out link.
Avoid special characters and emojis, as they can change the format of the SMS and increase costs.
2. Use Discount Codes Effectively
Short, memorable discount codes create urgency and encourage sharing.
Customers might share codes with friends, amplifying your reach for free.
3. Optimize Link Placement
Place links at the start or middle of your message, away from the opt-out link to prevent accidental clicks.
If you have a mobile app, include a direct app link in your message.
4. Balance Frequency and Channels
Avoid overwhelming customers—limit campaigns to a couple per month.
Use push notifications and other marketing channels to complement SMS messages.
5. Perfect Your Timing
Send messages on the day your offer goes live (or at most, one day prior).
The best engagement times are:
Midday to 2 PM
5 PM to 7 PM
Within one hour of opening if you operate outside these times.
6. Stay Compliant
Ensure your campaigns follow local regulations.
Be mindful of advertising restrictions, such as promoting alcohol in certain regions.
Learn More
To discover more about Flipdish’s products and how to grow your online business, enroll for FREE in the Flipdish Academy: Flipdish Academy