Summary
This article will provide information on how to use the Flipdish Phone Marketing report.
About the Report
The report provides an examination of key metrics & figures relating to the Flipdish Phone Marketing service.
It provides details on the number of phone calls received, a breakdown of when these phone calls occurred, access to your call logs, and metrics relating to customers who have signed up through the FPM service - including total sign-ups, active FPM customers, revenue generated, the average order value, the number of orders from these customers, and the estimated time saved by utilising the FPM service.
Access and Permission
Owners and Store Managers can read the report.
How to Access the Report
Login to your Flipdish Portal.
Click on the Marketing tab in the navigation bar on the left-hand side of the screen.
Select Phone Marketing.
Filters
The filters section at the top of the page provides granularity for exploring your data. The following filters are available:
Time period - The date range for which you want to see data displayed. By default, it will show any time.
Stores - The store/s for which data will be shown. By default, it will show all stores.
High-level metrics
The first group of metrics presents some high-level figures relating to customers who signed up through FPM. Here we can find
Number of customers who signed up through FPM
Number of active FPM customers (those customers that have placed an order during the time period)
Total revenue from FPM customers
Average order value of FPM customers
Percentage of customers who are FPM customers
Percentage of orders and total revenue from FPM customers
Estimated time saved (in hours) by opting to use the FPM service.
Graphs and Charts
The second group of metrics are displayed using bar charts with overlaid line charts, on a monthly basis. The blue bars show the figures for FPM customers, and the red lines show the percentage of the total figures that these blue bars represent.
In this section, you can see
Monthly breakdown of the number of new customers who signed up through FPM, combined with a percentage of the total new customers that signed up through FPM.
The number of active FPM customers combined with a percentage of the total customers that are FPM customers.
Number of orders from FPM customers, combined with a percentage of the total orders that are from FPM customers.
Revenue generated from FPM customers, combined with a percentage of the total revenue that came from FPM customers.
FPM Metrics by Store
The next section contains a table with some analysis of some key FPM metrics on a store-by-store basis for the selected time period, including:
Whether a store has the FPM service enabled
Average order value of FPM customers
Total order value from FPM customers
Number of orders from FPM customers
Number of FPM customers who have made an order.